Media kit

Brand assets for creators

Making a video, a thumbnail, or a post that features pugtools? Take whatever you need from here: the logo in every shape it comes in, animated intros and lower thirds you can drop straight onto a timeline, the exact colours, and a short list of the few things to avoid.

Free to use. No permission needed, no form to fill in.
Ready to edit. Vector, transparent PNG, WebM and MP4.
One ask. Point people at pugtools.com where a link fits.

Logos

Every logo ships as an SVG, which stays sharp at any size, plus large transparent PNGs for editors that would rather have pixels. The reversed files are for dark backgrounds.

The mark

The pug-eared P. Use it on its own where the name is already obvious, like an avatar, a favicon, or a corner bug.

Mark, full colour

The app tile. Best on white or light backgrounds.

SVG PNG 256 PNG 512 PNG 1024 PNG 2048

Mark, navy

The bare glyph, no tile. For light backgrounds.

SVG PNG 512 PNG 1024

Mark, white

The reversed glyph. For dark backgrounds and over footage.

SVG PNG 512 PNG 1024

Lockups

The mark and the name together, spaced correctly. This is the default choice for a title card, a description link, or a sponsor slate.

Horizontal lockup

The everyday logo. For light backgrounds.

SVG PNG 1600 PNG 3200

Horizontal lockup, reversed

All white, so it holds up over dark or busy footage.

SVG PNG 1600 PNG 3200

Stacked lockup

For square and portrait spaces. For light backgrounds.

SVG PNG 1200 PNG 2400

Stacked lockup, reversed

All white, for square spaces on dark backgrounds.

SVG PNG 1200 PNG 2400

Wordmark

The name by itself, set in Plus Jakarta Sans ExtraBold. Reach for it when the mark already appears elsewhere in the same frame.

Wordmark, navy

Name only. For light backgrounds.

SVG PNG 1024 PNG 2048

Wordmark, white

Name only, reversed for dark backgrounds.

SVG PNG 1024 PNG 2048

Motion graphics

Four looping animations at 1920x1080, 30 fps. The previews below are the real files, playing. WebM and the PNG sequences keep their transparency; MP4 cannot carry an alpha channel, so those are baked onto a flat backdrop.

Logo sting

A short logo reveal for the top of a video or a section break.

Transparent, so it sits straight over your footage. This one is navy: use it over light or bright scenes.

1920x1080 4s loop transparent

Animated SVG WebM (alpha) MP4 PNG frames (4.4 MB)

Logo sting, reversed

The same reveal, all in white.

The one to reach for over night builds, the Nether, or any dark grade.

1920x1080 4s loop transparent

Animated SVG WebM (alpha) MP4 PNG frames (3.5 MB)

Lower third

A corner credit that wipes in, holds, and wipes back out.

Drop it on a layer above your footage while you mention the site. It sits inside the title-safe area at the bottom left.

1920x1080 7s loop transparent

Animated SVG WebM (alpha) MP4 PNG frames (6.4 MB)

End card

A full-frame outro card that loops without a seam.

Not transparent, this one is the whole frame. Fade into it at the end and let it run under your outro.

1920x1080 6s loop opaque

Animated SVG WebM MP4

Colours

Click any swatch to copy its hex.

Typography

Both faces are free on Google Fonts.

Pugtools

Plus Jakarta Sans

Headings, the wordmark, and anything that needs weight. The logo is set in ExtraBold (800) at -0.03em tracking.

Get Plus Jakarta Sans

Practical Minecraft tools

Inter

Body copy, labels, and interface text across the whole site.

Get Inter

Using the brand

Short version: use the files as they are, and do not suggest a partnership that is not there.

Please do

Use the reversed white logo over dark or busy footage, and the navy one on light backgrounds.
Leave clear space around the logo of at least half the mark's height.
Link back to pugtools.com where a link fits.
Write the name lowercase in a sentence ("pugtools"). The drawn wordmark is the only place it is capitalised.

Please don't

Recolour, rotate, stretch, outline, or add a drop shadow to the mark.
Rebuild the lockup by hand. The spacing is already set in the files here.
Put the navy mark on a dark background, where it quietly disappears.
Imply pugtools sponsored, endorsed, or paid for a video unless it did.

NOT AN OFFICIAL MINECRAFT WEBSITE. NOT APPROVED BY OR ASSOCIATED WITH MOJANG OR MICROSOFT.

pugtools is an independent, fan-made project. The Minecraft name is used only to describe what the tools are for, and none of the assets here include Minecraft artwork.